B.Com (Business Analytics)

Specialization in Business Analytics

Eligibility: Pass in H. Sc. / Equivalent Exam

Our Curriculum is designed mainly on the theme of Digital Technology with a solid foundation in core concepts and a latest trend, primarily focused on Business Analytics.

Why to choose Analytics as a Career

  • Today's businesses require critical and analytical thinking to achieve better performance
  • As Businesses like Finance, Marketing and Healthcare depends on data analytics to make better decisions since it has career opportunity all over the world.

Outcomes of the Programme

RVSCAS enable students to develop the skills in two domains

Finance and Accounting

  • To Acquire the Financial Accounting, Cost Accounting, Direct Tax, GST (Goods and Service tax), Financial Management and Financial statements to analyze and report using Tally and MS Excel to take Effective Decision Making.

Business Analytics and Digital Marketing

  • Analytical Statistics, MS Excel, MySQL, Tableau, R and Python, Hive and Pig to analyze the data using Business Intelligence to forecast the trends and to take preventive measures in business.
  • Digital Marketing covers SEO, Web Analytics, Google Adwords and SEM to target exact customers online.
  • Tally

The curriculum is designed to provide learners with a series of courses that emphasizes to develop an ability to interpret data can lead to smarter business decisions.


  • Accounting
  • Financial Management and Financial Statement Analysis
  • Economics
  • Business Maths and Analytical Statistics
  • Business Intelligence
  • Taxation
  • Marketing

Tools and Languages

  • Mysql
  • R
  • Excel
  • Tally

We have structured our curriculum in a way to make the learning effective

I Year

  • Financial Accounting
  • Business Mathematics
  • General Economics
  • Analytical Statistics I

II Year

  • Cost Accounting
  • Analytical Statistics II
  • Business Intelligence with Excel
  • Direct Tax
  • Digital Marketing
  • Business Intelligence - Power BI / Tableau

III Year

  • Goods and Service Tax
  • Financial Management
  • Predictive Analytics with Machine Learning
  • Extra Disciplinary Course
  • Financial Statement Analysis
  • Analytics for Industries
  • Big data Analytics
  • Project

Curriculum designed by Industry experts

We have organised our curriculum along with Digital Technology Courses to seamlessly incorporate the industry practices to stay relevant to the industry demands from experts

Mr. Dhakshina Moorthy, Chief Architect, Center for Business Analytics

20 years of Experience in IT as Data Architect, BI Solution Architect and Technical Lead

Elective Courses to enhance skills in Digital Technologies

  • Business Intelligence with Excel
  • Business Intelligence - Power BI / Tableau
  • Predictive Analytics with Machine Learning
  • Big Data Analytics with Emerging Technologies

Practical Exposure in Real-time Projects

Students must under-go projects to get hands-on experience on industry working pipeline in the following areas

  • Banking
  • Health Care
  • Telecommunication
  • Social Networking

Career Opportunities

At completion of the Business Analytics Programme, graduates should be able to employ in the areas of Accounting, Finance, Taxation, Marketing and Business Analytics.

Career prospects include

  • Big Data Analyst
  • Business Intelligence Analyst
  • Financial Analyst
  • Marketing Analyst
  • Accounting Executive
  • Tax analyst

Higher Studies

This course provides a pathway for further specialized learning in Masters as MBA (Business Analytics), MBA, M.Com, M.Com CA, MIB and Professional courses.